Skip to main content

Your Cart

Your cart is currently empty.
Click here to continue shopping.

Inclusivity

Inclusivity

Inclusivity and diversity are perhaps the hottest trends in fashion industry. And we have come a long way. From having only white models of size zero for decades, brands have slowly moved to including more people of color, various body sizes and gender identities.

However, this positive change is only half the battle won. The reality is such that most of the brands seem to use diversity just as a box to tick and an aesthetic trend to follow. For instance, it’s a very common thing to hire a dark skin model and not to have a makeup artist who is trained well enough to work with her skin tone. Or creating an ad campaign featuring plus sized models while their garments are mostly designed for xs-s sized customers.

“The modern consumer is no longer swayed by a promise of exclusivity. They simply don’t want to be a part of a community that thrives on leaving others out just to feel better about themselves.”

The real inclusivity is about being representative of all races, religions, gender identities, body sizes and abilities. And not just as a visual but also as a core value of the company. That means creating a range of products that is designed to serve as wide a variety of people as possible. A great example would be Rihanna’s cosmetics brand “Fenty Beauty” that includes 40 shades of foundations (which recently expanded to 50) and was designed for all skin tones. Or her Lingerie line “Savage” that is built to fit and accentuate all body types. Which certainly empowers so many women to feel comfortable in their own skin.

Continue reading

Your Skin’s Beauty starts from inside

Your Skin’s Beauty starts from inside

The Ultimate Skincare Guide

The Ultimate Skincare Guide

Your Skin’s Beauty starts from inside

Your Skin’s Beauty starts from inside