We believe that there should be no compromise when it comes to choosing the right beauty product. Beauty Story helps to keep your choices Simply Clean. Clean of parabens, sulphates and other potentially harmful ingredients. Safe for people and the environment.

Every product we carry must meet our Clean Beauty Standards:

No Parabens | Sulphates | Phthalates | Mineral Oil | Aluminium Compounds | Formaldehyde | Resorcynol | Coal tar | Toluene | Oxybenzone

We all strive for the best when it comes to our skin and wellness. But who has the time to check & research the ingredients of every product that claims to be natural or clean?  

This moved me to form Beauty Story – a platform that curates effective clean beauty products. We offer full transparency regarding the ingredients of every product we carry and select only the best. It goes without saying that greenwashing is a big “no” for us. We aim to help consumers make informed choices. Choices that are Simply Clean, Clean of parabens, phthalates and other potentially harmful ingredients.”