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What is Clean Beauty

What is Clean Beauty

Up to 60 percent of what you apply to your skin makes its way into your bloodstream, so choosing safe products is an important decision you can make for your health. Clean-beauty products contain wholesome, nourishing ingredients; offer amazing scents, textures, and experiences; and work really well, too.

To us, Clean Beauty is defined by products that are clean of harmful ingredients and safe for people and the environment. Beauty products that use non toxic elements combined with plant based ingredients. 

Ingredients we should avoid and why.


This cosmetic ingredient is illegal in all of the European Union, as well as Canada, Japan, and Sweden. That’s because formaldehyde is a carcinogenic gas found in synthetics and preservatives.

2. Parabens

 Acting as a preservative, parabens kill bacteria in cosmetic products, but multiple global studies indicate that certain parabens may be carcinogenic and lead to fertility issues and congenital disabilities.


A dangerous side effect of this toxic cosmetic ingredient is that it may cause hormonal disruptions.

Furthermore, phthalates may lead to reproductive issues and diabetes, among other illnesses. 

 4. Sulphates

The biggest issue with sulfates is that they can cause varying levels of skin and eye irritation, which (for the people who experience it) gets worse the longer the product is in contact with the skin. "Sulfates can often dry out the skin, and some people find they may lead to more acne when their skin is in frequent contact with sodium lauryl sulfate

5. Mineral oil

Unfortunately, unrefined petroleum-based lubricants can contain carcinogenic contaminants called polycyclic aromatic hydrocarbons.

At the very least, you may notice skin breakouts, acne, and irritation.

6. Aluminium compounds.

It is generally used in antiperspirants, body lotions, shampoos. If applied on pre-damaged skin, it can disturb the natural hormonal balance in the body, and lead to breast cancer, bone disorders and Alzheimer's disease.

7. Resorcinol

Commonly found in hair dyes, hair bleaching products and spot treatments for acne, eczema, psoriasis. Resorcinol is dangerous when absorbed into the blood system. According to the Environmental Working Group (EWG), it is classified as a skin irritant and endocrine disruptor (which causes hormone imbalance and fertility complications). World Health Organization (WHO) also stated that resorcinol causes thyroid dysfunction

8. Coal tar is a compound made from hydrocarbons, carbon, and water. Unlike the thick, black liquid tar you think of, coal tar actually brightens and saturates the color of lipsticks and eye-shadows. it’s extremely heavy and leads to allergic reactions and skin breakouts. Furthermore, according to the American Cancer Society, coal tar is a known carcinogen.

9. Toluene is a toxic chemical used in in nail products and hair dyes. Exposure to toluene can result in temporary effects such as headaches, dizziness and cracked skin, as well as more serious effects such as reproductive damage and respiratory complications.

10. Oxybenzone is typically used in chemical sunscreens. It’s considered a hazardous eye irritant and, as an allergen, is also known to cause skin allergies. It also causes hormone disruption in humans, affecting estrogen production particularly in women and testosterone production in men. Oxybenzone is also known to be carcinogenic. 

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