Why “Natural” doesn’t always mean better?

NATURAL is a marketing term that does not necessarily mean safer or more effective. To be precise, such terms as ''natural'' or ''naturally derived'' are UNREGULATED, meaning manufacturers can claim what they want without any consequences at all. Ethically, we’d hope you’ll find some form of natural extract in a ‘naturally derived’ product however by the time pure extracts have been watered down, added to synthetic binding agents to create texture and laced with irritating fragrance and activating agents, the chances of the extracts providing any natural benefit to the skin are almost zero.

Solution? We urge consumers to look past taglines and marketing claims to avoid common greenwashing strategies. Always look into the ingredients and only use brands that you genuinely trust. .